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Auto association celebrates women in the industry in Burnaby event

The Automotive Retailers Association celebrated diversity in the industry at a recent event in Burnaby
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Women in the automotive industry – and diversity in the industry in general – were celebrated at an Automotive Retailers Association event recently. PHOTO CONTRIBUTED

More and more women are getting involved in the automotive industry, breaking the stereotype of a traditionally male-oriented industry.

That increasing diversity was celebrated at a recent event put on by the Automotive Retailers Association.

The ARA’s inaugural women and diversity event was a success, the association said in a news release.

“Our goal is to create a network that women already in the industry and those looking to get into it can be a part of,” said Dejla Sabanac, industry relations advisor for the ARA. “We want to celebrate women and empower positive success and inclusivity of all.”

The event, which included everyone from shop owners and technicians to instructors and executives, kicked off with a discussion on engaging and welcoming women into the industry and encouraging diversity more broadly.

The association said it received “plenty of positive feedback,” meaning the first event will not be the last one.

“In a time when the automotive industry struggles to acquire and retain a reliable workforce, the ARA plans to continue building a network for women wanting to pursue a career in automotive and powersports,” reads a news release.

More information can be found online at ara.bc.ca.