First mega-retailer moves into expanded Burnaby mall this week

A big question on people’s lips the past couple of years has been which retailers will be moving into the expanded mall in Burnaby’s Brentwood area.

A new Cineplex theatre is already known, but the first retailer has moved into what is now known as the Amazing Brentwood.

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Retailer Sporting Life is set to open its doors on a 40,000-square-foot store on Thursday, Nov. 7. It’s not only the first Amazing Brentwood retailer to open, it’s the first Sporting Life location in B.C.

Sporting Life’s arrival at The Amazing Brentwood, a mixed-used, master-planned community by Shape Properties, marks a big step for the project’s transformation: it’s the beginning of a phased opening for the redevelopment of Brentwood Town Centre and is the first of many stores and experiences that will begin welcoming the globe in the coming months and years. 

“We are thrilled we can bring Sporting Life – one of Canada’s top athleisure retailers – to British Columbians for the first time,” said Darren Kwiatkowski, executive vice-president, acquisitions and development with Shape Properties, in a statement. “With its global product mix and world-class retail environment, Sporting Life is a natural fit for The Amazing Brentwood which will bring together the best local, Canadian and international retailers in a dynamic and vibrant urban experience.” 

Sporting Life is distinguished from other retailers by its mix of fashion and sport, pairing brands like Arc’teryx, Canada Goose, Moncler, Hugo Boss, Nike, Adidas and Champion with technologies from Burton, Salomon, Volkl skis, Cannondale bikes, Babolat tennis racquets and more.

“We’re honoured to be among the first retailers to launch at The Amazing Brentwood as part of its phased opening strategy,” said Jean Paul Corbeil, director of advertising and marketing, Sporting Life. “Sporting Life epitomizes the healthy West Coast lifestyle.”

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