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Burnaby fashion store launches Rewear 'reselling' platform for shoppers

H&M in Burnaby has announced a new resell platform for shoppers that will give a second life to their favourite styles.

H&M in Burnaby has announced a new resell platform for shoppers that will give a second life to their favourite styles.

H&M Rewear is being sold as a one-stop digital customer to customer (C2C) resell destination where Canadians can buy and sell any piece of clothing from any brand.

This new platform aims helps to prolong the life span of garments, said the company, which operates a new store in the Amazing Brentwood after moving from Lougheed Town Centre.

Launched officially today (Sept. 7), this platform will push circularity and help close the loop leading to a more sustainable future, one of H&M’s top priorities, the company said.

“We felt it was important to be inclusive of all brands in Canada rather than just limiting this platform for H&M products. We want to provide a destination for Canadians to become active participants in circularity and find new homes for garments from any brand in their closet. As this is a Canadian initiative, H&M Canada will be the first market to launch Rewear,” said Frédéric Tavoukdjian, Country Manager of H&M Canada.

Sellers will be able to search H&M products directly by putting in the product number found on the care label which then will give them access to pictures, descriptions, and colours from previous seasons through the H&M search bar. To create a premium visual experience, H&M Rewear will also offer first picture retouch on all listings. Additionally, H&M Rewear will advise sellers on prices through its price recommendation algorithm, helping the sellers determine the best competitive price and optimize their chances of successful selling.

Unlike many other retailers’ resell platforms, H&M Canada will offer its sellers two ways of receiving payment. Sellers will have the choice between direct deposit or receiving an H&M Gift Card with an added 20% value that can be redeemed at H&M online and in-store. H&M Canada will also be offering its Members the option to resell their past purchases in one click through its “smart button.” Located on Member’s order history page on, the smart button will pre-populate their past purchases creating a seamless shopping experience.  H&M Rewear is powered by Reflaunt, a disruptive Resale-as-a-Service (RaaS) technology company.


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