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Restaurant giant in Burnaby part of sales boom amid COVID-19 recovery

A food giant in Burnaby is looking to expand as its fortunes recover from COVID-19.
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A food giant in Burnaby is looking to expand as its fortunes recover from COVID-19.

The company behind the healthy fast food franchise – which operates three restaurants in Burnaby, including Station Square in Metrotown and Lougheed Town Centre -  said Tuesday it has completed an extensive real estate review and developed a growth plan for the Canadian market. 

Matthew Corrin, chairman and chief executive of Freshii, said the company has about 270 Freshii locations in Canada, but the market could support twice that number.

"We expect growth in Canada will come from both new and existing franchise partners looking to add more locations, which is a trend we are already seeing," he said in an email. "A good example is our Whistler Village location opening this winter, which is an existing B.C. franchise partner adding more stores in great real estate."

Freshii chief financial officer Daniel Haroun told analysts during a conference call that the company sees "significant runway to grow units across North America, including room to more than double our store base in Canada alone."

"With the impact of the pandemic expected to further reduce in 2022 with increasing vaccination rates and the relaxing of government restrictions, we intend to make considerable investments ... to grow our franchise development pipeline and accelerate unit growth in 2023 and beyond," he said.

Freshii reported $5.8 million in revenue during its third quarter Sept. 29, up from $4.8 million a year earlier.

Same-store sales were up 10.6 per cent compared with the same quarter last year.

The company had 372 locations open and operating across its network at the end of the quarter — an increase of eight locations from the end of the previous quarter. 

Freshii's suburban locations have recovered from pandemic restrictions faster than its downtown urban restaurants, reaching about 90 per cent of its pre-pandemic sales.

  • With reporting by the Canadian Press