Burnaby landmarks will be lighting up red this coming weekend to support 211 Day.
United Way, which operates 211 British Columbia, says the campaign is to raise awareness about the free and confidential phone and online service, which helps people navigate the "complex network" of social, government and community services.
The 211 service provides information and referrals to a large range of resources including food and shelter, mental health and addiction supports, legal and financial assistance and supports for seniors and newcomers.
"At United Way BC, we are committed to building healthier, caring and inclusive communities, and 211 is a direct reflection of that commitment. 211 exists as a vital lifeline, available to all British Columbians experiencing challenges and needing support," United Way BC CEO and president Michael McKnight said in a news release.
"211 Day is a very important day in building awareness about this free and accessible resource, and we are grateful to all the communities who will be lighting up
their landmarks in red in support of 211."
In Burnaby, city hall and the BC Parkway will be lit red in support on Feb. 11.
Compared to 2020, 211 BC saw 15 per cent more contacts for housing, 22 per cent more contacts for mental health, 40 per cent more contacts for legal and public safety and 49 per cent more contact for abuse in 2022.
"There is still a stigma in our society when it comes to asking for help, but the simple truth is that everyone, no matter how strong, experiences ups and downs in life that may need support," 211 BC director Niina Niemi added.
"We receive over 150 calls every day from people in communities across British Columbia. There is no shame in seeking support, and help starts here. Our 211 Navigators will listen and compassionately connect you to available resources in your community."