Try as you might to ignore it, this week is wall-to-wall William and Kate.
Not since Paul Revere galloped through Massachusetts have so many gotten so worked up over the arrival of some British people.
Why? The Duke of Cambridge is second in line to the British throne, and so he will likely become our nominal head of state, but not for many, many years.
The Windsors are a long-lived bunch, so we probably won't have to wade through his media-saturated coronation for at least another 15 to 20 years.
Even when William does become king, the impact on the lives of Canadians won't go much further than some new coins.
The naming of a new Governor General was far more consequential, but alas, poor David Johnston was deprived of his victory lap and adoring crowds.
Of course, the new Governor General is just an old guy in a suit barely anyone had heard of before.
William and Kate are a very attractive young couple who get to wear lots of elaborate clothes and ride around in horse-drawn carriages, fresh off the global success of the Wedding of the Century.
They don't say much, they don't do much, and they won't ever have to decide whether or not to prorogue our Parliament. They're easy to like.
There's nothing wrong with a bit of escapism, particularly during turbulent times. But it does seem a little silly to devote so much of our national attention to two people whose achievements to date consist of growing up and getting married.