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Baskin Robbins brings classic ice cream goodness to Burnaby

Remember those 31-derful flavours? You can find 'em at Metropolis at Metrotown.
Baskin Robbins store WEB
Baskin-Robbins has signed a franchise agreement to open 25 new stores in the Metro Vancouver and Calgary markets, including the first to open: at Metropolis at Metrotown.

If you, too, remember those 31-derful flavours from your youth, then get ready to race on over to Metropolis at Metrotown for some Baskin-Robbins delights.

The world's largest chain of ice cream specialty shops has announced plans for an expansion of 25 new shops in the Metro Vancouver and Calgary markets — including the just-opened location at Metropolis at Metrotown mall, and another at Guildford Town Centre in Surrey.

The company's website shows an array of flavours on offer, from Caramel Macchiato and Cherries Jubilee to Watermelon Burst Sorbet and Wild 'n' Reckless Sherbert. (For the record, it is not currently showing Jamoca Almond Fudge, which may or may not have been the favourite flavour of a particular Burnaby NOW reporter while growing up in  Barrie, Ont. in the 1970s.)

"With a sweet legacy in Canada, Baskin-Robbins remains focused on growth across the country," said Craig Walker, senior director of international business for Baskin-Robbins in Canada, in a press release.

The company is working alongside Adel Ashry of McMaster Group Holdings to bring its products to the new urban western markets. It's the largest franchise development agreement in Canada in 51 years, according to a company press release.

The new locations will be designed according to Basket-Robbins' new "Moments" design, which includes dipping cabinets, flexible and comfortable seating, and modernized digital menu boards. 

The Burnaby and Surrey locations are the first Baskin-Robbins shops in the country to have the new visual identity. 

The 25 new locations add to the 107 Baskin-Robbins shops across Ontario, British Columbia, Quebec and Manitoba.

Baskin-Robbins Canada is continuing to eye Canadian expansion and is looking for strong local operators to join its network of franchise partners, the release says.

Follow Julie MacLellan on Twitter @juliemaclellan.
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