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Profiles of Excellence: Casa Madera Hardwood Floors

Peter and Marijana Pocrnic help educate customers make the best flooring choices for their lifestyle, space, and needs
Peter Pocrnic, Owner, Casa Madera Hardwood Floors.

Casa Madera Hardwood Floors has built a reputation for excellence since it first opened its doors more than 15 years ago – thanks in large part to their unique approach of balancing modern products with old-school service.

Peter and Marijana Pocrnic work one-on-one with customers to help them choose the best flooring options for their needs from a wide selection of new and traditional products sourced from top-notch suppliers.

“We’re a small business and that allows us to give people a different level of service. We’re able to give each customer personal attention, working together with them on their projects,” Peter Pocrnic says. “We also do a lot of custom work, manufacturing our own mouldings, for example, and that makes us stand out.”

Their Burnaby Heights showroom is open on Saturdays from 10 a.m. to 4 p.m., or Monday to Friday by appointment between 9 a.m. and 5 p.m. They also make house calls, bringing samples along to help customers get a sense of what might work best in their homes, whether it’s for something being built new or a home renovation or upgrade.

“We do it all. People can come in here and take a look around, get some ideas, or we can come to them,” he says.

“There are so many options, and we carry a really wide variety of choices. There’s a lot more available today than there was before.”

Pocrnic got his start in the flooring industry by working in sales for one of Canada’s largest distributors.

After spending so much time in flooring stores, and seeing the business from the distributor end, he decided to go out on his own. “I was going into a lot of businesses and over time I thought this is something I can really see myself doing,” he says. “We started from scratch, and we’re really happy with how we’ve grown.”

Many new customers come to Casa Madera through recommendations from previous customers. “We love to hear that, it’s a great feeling to know someone suggested us,” he says. “I’m happy if I know that a customer is happy, not just with their floors, but with the service they got, the installers who performed the work, everything.”

The flooring industry has changed a lot in recent years, and many people are surprised by the spectrum of choices available to them. For example, hardwood flooring comes in a much larger array of colours nowadays, and there’s an ever-growing interest in products like luxury vinyl tile.

Pocrnic says it’s a rewarding part of his business to be able to help educate a customer on what’s available and lead them to the best choices for their lifestyle, space, and needs.

The business is part of the Burnaby Heights business district right with a storefront right on Hastings Street. “We live in Burnaby and this is such a close-knit community in the Heights. But it’s also close to the north shore, and it is bordering Vancouver, making it central, so that’s great for our customers.” They are also active members of the Homebuilders Association Vancouver (HAVAN), which allows them to connect to other businesses in the field and to stay abreast of industry changes.

To learn more about Casa Madera Hardwood Floors, visit