Profiles of Excellence: WINGS Restaurants & Pubs

Take equal parts great food and incredible service, mix in a double batch of fun, then add a big dose of community-minded generosity and a strong vision for the future.

That’s the recipe that’s made WINGS a stand-out success in the restaurant industry in recent years, no small feat in a field known for being highly competitive, ever-changing and fast-paced.

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WINGS currently has 13 locations, including its headquarters here in Burnaby and a restaurant on Kingsway, with an eye to opening more throughout Western Canada in the near future.

“The WINGS concept is unique,” said Jeff Perham, director of marketing and business development. “We are more of a family-friendly sports bar and we really encourage all locations to create an atmosphere where everyone is welcome.”

Their menu is known for their trademark wings available in 27 flavours as diverse as Bangkok Chili and Lime, New York Dill Pickle, Cairo Kicker, Canadian Maple Bourbon, to name just a few. But their offerings go far beyond the wings menu, with salads, sandwiches and plenty more.

“Many people think WINGS is a regular wing joint, but we have a large variety of offerings besides wings – great pastas, vegetarian options such as cauliflower wings for example, a kids menu and a really awesome happy hour.”

No matter the location or the customer, the goal is always the same: to give each person that comes through the door a great experience with fantastic food and top-notch service. In fact, their motto is “Absolutely is the Only Answer.”

“We want a guest to have fun while at a WINGS restaurant,” he said. “Each guest that comes into WINGS is treated like family and our staff go the extra mile to ensure that a guest feels special and leaves wanting to come back the next day.”

Perham notes that their menu is known for its quality and quantity while also being competitively and affordably priced, and that they are always looking for new ways to innovate and offer the best options for customers.

“We want to focus on what we do really well and continue to keep up with trends,” he said. “We want to be leaders, so our teams are always looking for, and predicting, what may be the next hot thing down the road.”

Perham notes that they don’t want to just be known as a great destination for food and fun – but also as an integral part of each city they’re in.

“We really have a focus on helping our communities,” he said.

This has included running an annual BCSPCA fundraiser, the Say it with WINGS partnership with the Amanda Todd Legacy, a Free Lunch for Veterans program, ongoing support to the BC Children’s Hospital and a variety of other sponsorships.

“We are always looking for ways to give back to the community and to be able to give back.”

Perham says its an exciting time for the organization as they look at expanding, both in terms of being able to offer their unique offerings to more customers but also about bringing on new team members across all levels of the organization.

“WINGS is all about family, which includes the head office teams, our staff, managers, operators and of course, our guests.”

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